Guests stay at hotels for a variety of reasons. Some are business travelers looking for a place to rest their heads between meetings. Others are vacation travelers looking for nearby tourist attractions. And some are planners and attendees in town for a meeting or event. Whatever a guest’s motivation for staying with you may be, one thing’s for sure: the experiences and amenities your hotel offers can make a big difference in growing your business.
An amenity is defined as “a desirable or useful feature or facility of a building or place.” For hotels, the options are endless. Things like toiletries and personal care products, like hair dryers and shaving cream, go without saying and should be stocked in every room. Coffee and tea kits and a minibar are also largely expected, as well as some kind of complimentary breakfast. Other perks like free Wi-Fi, a fitness center, free parking, and flat-screen TVs in rooms are commonplace as well. But that’s only the beginning.
Amenities like the ones listed above are becoming more and more expected — so much so that guests might not even notice them anymore. But that doesn’t mean there aren’t ways for you to offer amenities that stand out.
At the end of the day, it’s all about the hotel customer experience, and amenities go a long way in making a guest’s stay more enjoyable. Not only are amenities like the ones listed below a fantastic way to “wow” your guests, but they can actually be used as a selling point and shape a portion of your hotel’s marketing strategy, too.